Vloggers Aren't Themselves When They're Hungry in Latest From Snickers

New Films for the 'You're Not You' Campaign Turn to YouTube Stars

Published on

Editor's Pick

Popular DIY vloggers aren't themselves when they have empty stomachs, as we can see in the latest installment of Snickers' "You're Not You When You're Hungry" campaign created out of London agency AMV BBDO. One of the Ultimate Handymen from the popular U.K. series shows you how to caulk your shower with toothpaste and use your own nose as a level. In other videos, Lewis Hilsenteger of Unbox Therapy takes everything from a chainsaw to a golf club to an umbrella to try to open a mysterious package; Leonardo Pereznieto of Fine Art Tips draws an unexpectedly absurd portrait; and Gareth Evans of Goliath Guitar Tutorials demonstrates some cacophonous chords.

It's a fresh take on a fun tagline that just keeps giving and giving.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 08, 2015
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age