Creativity

Snickers: VIP Like Me

If a co-anchor job on Fox's NFL Sunday, several TV profiles and, oh yeah, a Super Bowl ring weren't enough, former New York Giants defensive back Michael Strahan now has a Snickers campaign to add to his post-football resume.<

Published on Sep 22, 2008

Editor's Pick

If a co-anchor job on Fox's NFL Sunday, several TV profiles and, oh yeah, a Super Bowl ring weren't enough, former New York Giants defensive back Michael Strahan now has a Snickers campaign to add to his post-football resume.

With "VIP Like Me," Agency.com has enlisted #92 to serve as a guru in a series of webisodes which teach viewers how to act like a VIP during the Super Bowl. It's all part of a Snickers sweepstakes that'll send several lucky winners to the big game with accommodations and party invites included.

Shot at New York's Chelsea Piers, the episodes feature Strahan reading viewer mail from the comfort of a yacht. The seven-time Pro Bowler then responds with everything from proper dancing tips, a pep talk and his version of a workout.

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About

Credits

Date
Sep 22, 2008
Client:
Snickers
Agency:
Agency.com
Executive Creative Director:
Mat Zucker
Creative Director:
Ben Abramowitz
ACD/Art Director:
Adam Romero
Copywriter:
Dan Cordella
Senior Information Architect:
Jutta Kirchgeorg
Agency Producer:
Matthew Carlin
Technical Director:
Luke McNeur
Senior Designer:
Jeff Feder
Designer:
Guillermo Echevarria
Designer:
Geovanny Panchame
Flash Developer:
Arvind Patel
Flash Developer:
Michael Xue
Flash Developer:
Won Lee
Flash Developer:
Jane Chen
Project Manager:
Eric Tordiff
Project Manager:
Jeannette Kim
Production Company:
No Smoke Films
Director:
Adam Jones
Post Production:
Version2
Editor:
Andrew Doga
VFX Artist:
Craig Davis
Music/Sound Design:
Joseph Fraioli

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