Watch Marcia Brady Transform Into Danny Trejo on a Billboard

Snickers' Super Bowl Ad Gets the Outdoor Treatment

Published on

Editor's Pick

Snickers' Super Bowl spot saw action movie actor Danny Trejo play the hungry version of the Brady Bunch's all-American girl Marcia, all in aid of the brand's "You're Not You When You're Hungry" theme.

Snickers and agency BBDO also managed to transform Marcia into Trejo on a New York City billboard, as seen here in a time-lapse video. The Marcia billboard went up in January, and over the course of several weeks became the craggy, mustachioed action star. The video also cuts in intrigued pedestrians capturing the billboard painters on their smartphones.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 25, 2015
Agency:
BBDO New York
Client:
Snickers
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age