Snickers: You're Not You When You're Hungry Gremlins (Making Of)

The 'You're Not You' Campaign Breaks in France with Iconic Sci-Fi Creature and Unique Behind-the-Scenes Film

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The U.S. has already witnessed how Snickers can transform celebrities like Betty White and Aretha Franklin into normal people, courtesy of BBDO New York. Now, France and CLM BBDO get in on the action with this new "You're Not You When You're Hungry" spot, which marks the candy brand's re-entry into the market after a long silence. Directed by the Glue Society's Gary Freedman, the commercial stars that iconic '80s baddie, a Gremlin, who wreaks havoc all over a bro-pad. That is, until he satisfies his hunger with the chocolately, nutty treat.

The brand also released an accompanying Behind the Scenes video, (directed by Mabrouk El Mechri) which turns out to be more outrageous than the spot itself. It reveals the peculiar snafus that occurred during the shoot, when Mr. Freedman (who we thought looked like this) all of a sudden turns into French children's show star Chantal Goya and starts making bizarre decisions on set -- like asking the Gremlin to play nice, replacing a refrigerator with a giant moon and dressing the actors in animal suits. Things take a turn for the better, finally, when she too digs into a Snickers bar.

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About

Credits
Date
Oct 03, 2013
Agency:
CLM BBDO Paris
Client:
Snickers
Prod. Co.:
Wanda
Director:
Mabrouk El Mechri
Category
Genre
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