Snickers and BBDO New York launch an election-themed tactical campaign that plays on the company's "You're Not You When You're Hungry" tagline, so cleverly shown just last week with the "Horseless Headsman" spot about the confused, starving ghoul who just needs a Snickers to feel like himself again.
The idea is based on "Don't Vote Hungry," in case you vote wrong, and ads appear in print, OOH, on social media and bumper stickers. Chocolate bars will also be distributed in swing state Iowa.
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