SoBe Adrenaline Rush: Battery Load

Canadian print and outdoor for SoBe's caffeine blast in a can may feature a screw-top head and a rechargeable leg, but BBDO/Toronto creatives Mark Mason and Patrick Scissions say, "Executionally, we just wanted to keep everything as natural as p

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Canadian print and outdoor for SoBe's caffeine blast in a can may feature a screw-top head and a rechargeable leg, but BBDO/Toronto creatives Mark Mason and Patrick Scissions say, "Executionally, we just wanted to keep everything as natural as possible." The cyborg-ish imagery in this "battery load" concept is a "simple and arresting way to talk about getting energy without saying a single word. This approach makes the message more of a discovery for our teen target, vs. telling them what A-Rush does and where to drink it." Photography and retouching by Mark Zibert, www.markzibert.methodinc.net
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About

Credits
Date
Aug 23, 2006
Chief Creative Officer:
Jack Neary
Creative Director:
Ian MacKellar
ACD/Art Director:
Mark Mason
Photographer/Retoucher:
Mark Zibert
Client:
SoBe Adrenaline Rush
Agency:
BBDO Canada
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