SoBe: Be the Photographer iPad App

Jessica Szhor is ready for her close up

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Fans of Gossip Girl's Jessica Szhor can 'be the photographer', using a new iPad app from SoBe and Sports Illustrated.

Fans can zoom in, capture close-ups, engage in video captured in Costa Rica, and compile galleries of photos of Szhor, who is SoBe's new Skinsuit model, and share them through Facebook. The app can also be viewed via Safari or Chrome.

Szhor was filmed in Costa Rica, where agency Firstborn collaborated with renowned street artist, Gualicho, to paint a SoBe lizard themed mural in the middle of a San Jose street. Teaser media was then used to entice SoBe fans into trying to guess who the next Skinsuit model would be, in the build-up to the launch.

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About

Credits
Date
Feb 17, 2011
Agency:
Firstborn
Chief Creative Officer:
Joonyong Park
Client:
SoBe
Associate Creative Director:
Dave Snyder
Senior Interactive Developer:
Miller Medeiros
Graphic Designer:
Laura Mujico
Junior Copywriter:
Anna Edwards
Video Editor:
Bryant Jow
3D Artist:
Andrew Jerez
Sound Design:
Rob Corso
Senior Producer:
Jason Glassman
Studio Producer:
Will Russell
Executive Producer:
Crystinue Cho
Director of Technology:
Francis Turmel
Category
Genre
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