Creativity

SoBe: Fanhouse

$10,000,000 pot? Not your typical bracket challenge.

Published on Mar 15, 2010

Editor's Pick

Sobe has launched its Zero Inhibitions Bracket Challenge, daring NCAA fans to play for the big bucks, against some celebrity names. Players compete not just against the usual pool, but also against a group of celebs including former NBA Player Kenny Smith, former Hef galpal Kendra Wilkinson and former NFL star Jerry Rice. Players can win up to $10 million dollars and, a chance to meet the celebrities they outscore.

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About

Credits

Date
Mar 15, 2010
Client:
SoBe
Video Production:
College Humor

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