Creativity

SoBe: Skinsuit Experience/Yvonne Strahovski

Take your own Skinsuit photos.

Published on Feb 24, 2012

Editor's Pick

Consumers can play photographer with SoBe's new Skinsuit model, actress Yvonne Strahovski, in an interactive campaign by Firstborn that's part of a new digital push promoting the drinks brand's SoBe Coconut Water Beverages.

The interactive 360-degree viewing experience is running on SportsIllustrated.com, the SI-iPad app, and within Sobe.com, allowing consumers to come engage with Strahovski and the product. Visitors can use the controls to navigate a virtual camera around Strahovski body and check out the Skinsuit from every angle, then snap a photo of their favorite angle and share it across Facebook and Twitter. Firstborn also created an iPad experiencefor the campaign.

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About

Credits

Date
Feb 24, 2012
Agency:
Firstborn
Client:
SoBe

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