SoBe: Skinsuit Experience/Yvonne Strahovski

Take your own Skinsuit photos.

Published on Feb 24, 2012

Editor's Pick

Consumers can play photographer with SoBe's new Skinsuit model, actress Yvonne Strahovski, in an interactive campaign by Firstborn that's part of a new digital push promoting the drinks brand's SoBe Coconut Water Beverages.

The interactive 360-degree viewing experience is running on, the SI-iPad app, and within, allowing consumers to come engage with Strahovski and the product. Visitors can use the controls to navigate a virtual camera around Strahovski body and check out the Skinsuit from every angle, then snap a photo of their favorite angle and share it across Facebook and Twitter. Firstborn also created an iPad experiencefor the campaign.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 24, 2012

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.