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SoBe: Skinsuit Experience/Yvonne Strahovski

Take your own Skinsuit photos.

Editor's Pick

Consumers can play photographer with SoBe's new Skinsuit model, actress Yvonne Strahovski, in an interactive campaign by Firstborn that's part of a new digital push promoting the drinks brand's SoBe Coconut Water Beverages.

The interactive 360-degree viewing experience is running on SportsIllustrated.com, the SI-iPad app, and within Sobe.com, allowing consumers to come engage with Strahovski and the product. Visitors can use the controls to navigate a virtual camera around Strahovski body and check out the Skinsuit from every angle, then snap a photo of their favorite angle and share it across Facebook and Twitter. Firstborn also created an iPad experiencefor the campaign.

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About

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Date
Feb 24, 2012
Agency:
Firstborn
Client:
SoBe
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