Looking for Love? Doggie Profiles Make Their Way Onto Tinder

BBH's the Barn Helps New York Rescue Organization Social Tees Place Pups

Published on Aug 04, 2014

Editor's Pick

BBH's internship program, the Barn, teamed up with East Village-based animal rescue organization Social Tees to commandeer Tinder -- the dating app that provides you with and basic information about singles in your area with the option of swiping right for a match and left for a pass.

The future ad men and women essentially gamed the app's system by tailoring darling doggies' profiles -- from age to personality traits-- to make them sound as desirable and match-worthy as a partner. They then released this video to explain the project. While it raised a few brows on twitter, more than 1,500 matches were made in the first 24 hours and at least one hound has found a home.

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Aug 04, 2014
BBH Barn
Social Tees
Copywriter, Director:
Mario Garza
Art Director, Designer, Visual Effects:
Jaehyuk Choi
Hugo Bierschenk
Evan Maranca
Benjamin Zoll
Alexis Mood

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