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Looking for Love... Of a Pup? Tinder Features Dog Profiles

BBH's the Barn Helps New York Rescue Organization Social Tees Place Pups

Editor's Pick

BBH's internship program, the Barn, teamed up with East Village-based animal rescue organization Social Tees to commandeer Tinder -- the dating app that provides you with and basic information about singles in your area with the option of swiping right for a match and left for a pass.

The future ad men and women essentially gamed the app's system by tailoring darling doggies' profiles -- from age to personality traits-- to make them sound as desirable and match-worthy as a partner. They then released this video to explain the project. While it raised a few brows on twitter, more than 1,500 matches were made in the first 24 hours and at least one hound has found a home.

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About

Credits
Date
Aug 04, 2014
Agency:
BBH Barn
Client:
Social Tees
Copywriter, Director:
Mario Garza
Art Director, Designer, Visual Effects:
Jaehyuk Choi
Creative:
Hugo Bierschenk
Creative:
Evan Maranca
Strategy:
Benjamin Zoll
Strategy:
Alexis Mood
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