Creativity

Looking for Love... Of a Pup? Tinder Features Dog Profiles

BBH's the Barn Helps New York Rescue Organization Social Tees Place Pups

Published on Aug 04, 2014

Editor's Pick

BBH's internship program, the Barn, teamed up with East Village-based animal rescue organization Social Tees to commandeer Tinder -- the dating app that provides you with and basic information about singles in your area with the option of swiping right for a match and left for a pass.

The future ad men and women essentially gamed the app's system by tailoring darling doggies' profiles -- from age to personality traits-- to make them sound as desirable and match-worthy as a partner. They then released this video to explain the project. While it raised a few brows on twitter, more than 1,500 matches were made in the first 24 hours and at least one hound has found a home.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 04, 2014
Agency:
BBH Barn
Client:
Social Tees
Copywriter, Director:
Mario Garza
Art Director, Designer, Visual Effects:
Jaehyuk Choi
Creative:
Hugo Bierschenk
Creative:
Evan Maranca
Strategy:
Benjamin Zoll
Strategy:
Alexis Mood

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.