Creativity

This Danish Anti-Trump Bus Is Literally Eye-Rolling

Ad by Socialist People's Party Encourages Americans Abroad to Vote

By Alexandra Jardine. Published on Oct 28, 2016

Editor's Pick

It's not just Americans whose creativity has been sparked by the thought of Donald Trump becoming President of the U.S. in just under two weeks. Over in Denmark, the Socialist People's Party created an anti-Trump bus urging Americans abroad to vote. The wheels of the bus are a pair of Donald Trump's googly eyeballs rolling around and around.

The bus ad, created by creative agency Uncle Grey, directs people to a website, AmericansAbroadVote.org. It will be rolling its eyes on the streets of Copenhagen until the election.

Socialist People's Party leader Pia Olsen Dyhr said in a statement: "The ad is obviously done with a sense of humor, but we actually do take the U.S. election very seriously. It has a huge impact on us all, even in tiny Denmark. Mr. Trump's political views are very far from ours and I find it rather scary to think of him sitting in the Oval Office. I hope that we can influence some of the Americans living in Denmark and make them vote. Every vote counts."

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About

Credits

Date
Oct 28, 2016
Agency:
Uncle Grey
Client:
Socialist People's Party (Denmark)
Strategic Director:
Carsten Bülow
Account Director:
Madeleine Naesborg
Creative Director:
Jimmy Blom
Creative Director:
Thomas Ilum
Senior Art Director:
Lukas Lund
Senior Art Director:
Simon Naver
Art Director:
Carl Angelo
Copywriter:
Sophie Hotchkiss
Film:
Mathias Nielsen
Retouch:
GreyWorks
Seeding:
BeOn
Media Partner:
Out of Home Media

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