Sodastream: Effect -- Super Bowl XLVII

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SodaStream has unveiled their soda-busting Super Bowl spot, which is very similar to the ad that CBS rejected for this year's game. It features soda bottles exploding all over the place, every time the SodaStream is being used. Except, the unaired ad, which the company released on YouTube, featured brand names like Coke and Pepsi, while this one doesn't. Reportedly, the content of the spot concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers, Coke and Pepsi. Both commercials were done via a collaboration between Alex Bogusky and the creative team at Pale Dot Voyage.

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About

Credits
Date
Feb 03, 2013
Client:
Sodastream
Creative Advisor:
Alex Bogusky
Creative Director:
David Littlejohn
Producer:
Michael Savitz
DOP:
Joe Zizzo
Writer:
David Littlejohn
Writer:
Alex Bogusky
Executive Integrated Producer:
Chris Kyriakos
Director:
Daniel Benmayor
Production Company:
Anonymous
Senior Executive Producer:
Jeff Baron
Line Producer:
Patti Getker
Director of Photography:
Juanmi Azpiroz
Editorial Company:
No. 6
Editor:
Chan Hatcher
Editor:
James Duffy
Assistant Editor:
Ryan Bukousky
Executive Producer:
Crissy DeSimone
Producer:
Leslie Tabor
Visual Effects Company:
Method Studios
Visual Effects Supervisor:
Jason Shughardt
Telecine:
Company 3
Colorist:
Stefan Sonnenfeld
Music Company:
Beacon Street Studios
Composer/Lyricist:
Andrew Feltenstein
Composer/Lyricist:
John Nau
Sound Design Company:
Soundelux DMG
Audio Finish:
Lime Studios
Audio Engineer:

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