Creativity

This Amazing Sparkling Water Brand Will Make You Strong Like Thor*

*If You Can Lug It Home From the Supermarket (Or, You Could Just Buy a SodaStream Machine Instead)

By Simon Dumenco. Published on Apr 01, 2016

Editor's Pick

Do you want to be like Thor Bjornsson, aka the strongest man on Earth, aka Gregor "The Mountain" Clegane from "Game of Thrones"? Then you'd better pay attention to this commercial for Heavy Bubbles, a brand of sparkling water that comes in dumbbell-shaped bottles in various weights (2, 5 and 10 kilos). As Thor notes, you can become stronger just by carrying Heavy Bubbles home from the supermarket! You're totally excited about buying Heavy Bubbles, right?

"Is something wrong with your head? Why would you believe such a thing? It makes no sense." That's the voice of reason -- Thor, again, who reveals the Heavy Bubbles ad to be a fake ad-within-an-ad. So how did Thor get his bulging biceps? "This is -- this is irrelevant!" he says before promoting the real product: SodaStream, a home carbonation device for your kitchen that lets you make your own sparkling water from tap water, saving you the trouble of lugging bottles home from the supermarket -- and saving the environment at the same time.

In addition to the video above, posted to the faux Heavy Bubbles channel on YouTube -- on April 1, naturally -- there's a HeavyBubbles.com website and a Heavy Bubbles Facebook page stocked with additonal content starring Thor.

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About

Credits

Date
Apr 01, 2016
Client:
SodaStream

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