These Ladies Are Getting Their Legs Epilated During a Photo Shoot

Epilator brand Soft Extreme Shoots Pictures While De-hairing Women

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Using an epilator is a painful process -- unfortunately, it also happens to be very effective. But Soft Extreme is billing its epilating products as being virtually painless, so to demonstrate that, Publicis Conseil launched a new campaign that turned a photo shoot, into a torture test. Women were invited to have themselves photographed by French fashion photographer Kate Barry, while they were getting their legs de-haired by the Soft Extreme. The idea being, that their faces were happy and smiling -- showing that the product didn't hurt them at all. 

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Jun 07, 2013
Publicis Conseil Paris
Chief Creation Officer:
Olivier Altmann
Soft Extreme
Creative Director:
Fabrice Delacourt
Creative Director:
Olivier Desmettre
Mathieu Degryse
Art Director:
Yves-Eric Deboey
Assistant Art Director:
Fanny Chevalier
Kate Barry
Art Buyer:
Jean-Luc Chirio
Art Buyer:
Flore Silberfeld
Elise Gangneux
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