Creativity

SoftBank: Hello, World!

Despite the long load time, the site for Japanese corporate entity SoftBank developed by digital design genius Yugo Nakamura's studio tha ltd is well worth the wait.

With ethereal calypso-electro-funk providing the

Published on Apr 17, 2008

Editor's Pick

Despite the long load time, the site for Japanese corporate entity SoftBank developed by digital design genius Yugo Nakamura's studio tha ltd is well worth the wait.

With ethereal calypso-electro-funk providing the soundtrack, visitors are taken on an aerial journey through a lush Japanese park where they're zoomed in and greeted by a multitude of real-life characters just by clicking on any of them. Though mostly in Japanese, the site lets you click on any person to gain info on the SoftBank offerings and its various elements, smoothly, with the tha ltd. touch.

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About

Credits

Date
Apr 17, 2008
Client:
SoftBank
Agency:
tha ltd.
CD/AD/Designer:
Yosuke Abe
Flash Artist:
Takayuki Fukatsu
Assistant Designer:
Erica Sakai
Sound:
Pepe California
Production Company:
Rightning Inc.
Producer:
Takeshi Sato
Producer:
Mayu Sudo
Engineer/Editor:
Atushi Shimoyama
Choreographer:
Chie Ito
Choreographer:
Memi Shinozaki
Lighting:
Yuichi Nose
Styling:
Toshio Takeda

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