Gavin McInnes, creative director at New York agency Rooster, is the star of this infomercial-style film, promoting Sol Republic's latest product - headphones for cats. Yes, they really do exist (ten were made and will be sold at the fur-raising price of $999, with all proceeds donated to the ASPCA) - although, as seen as in this spot, getting them to stay on kitty's head might be something more of a challenge. The headphones were inspired by DJ/producer deadmau5's pet cat, Professor Meowingtons pHd, and designed by digital artist Joshua Davis. Rooster is distributing the viral video through its new video content arm, Spur.
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