Creativity

A Taste Of Norway In The Caribbean: Solo's Message In A Bottle Arrives

Stunt Succeeds As Bottle Washes Up Off Venezuela

Published on Oct 31, 2013

Editor's Pick

Back in March, Norwegian soft drink Solo created what was claimed to be "the world's largest message in a bottle" -- a giant beverage bottle with a case of Solo inside it. The bottle was released into the ocean at Tenerife in a bid to spread the word of Solo beyond Norway's shores. The stunt, by Try/Apt, succeeded; the bottle successfully traversed the Atlantic after 170 days, washing up on the island of Los Roques just off Venezuela. This video shows its arrival, and warm welcome.

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About

Credits

Date
Oct 31, 2013
Agency:
Try/Apt
Client:
Solo

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