To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Norwegian Soft Drink Seeks Infamy Via a Message in a Bottle

A giant bottle of Solo is floating in the middle of the ocean.

Editor's Pick

How do you make a Norwegian soft drink world famous? Let it be "discovered" via a slightly old-fashioned method. Try/Apt Oslo and client Solo created what they're billing as the world's largest message in a bottle -- a giant beverage bottle with a case of Solo inside it. The bottle was released into the ocean at Tenerife in mid-March, and has been floating ever since. You can follow its progress on Twitter (it's looking for tips to get the "Jaws" theme out of its head) and online at Solo.no.

Guess where it will end up on that site, and the winner receives a case of Solo for every nautical mile it travels.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 11, 2013
Agency:
Try/Apt Oslo
Art Director:
Martin R. Thorsen
Client:
Solo
Art Director:
Karin Lund
Art Director:
Dennis Tonnkvist
Copywriter:
Oystein Halvorsen
Copywriter:
Bjornar Buxrud
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age