How do you make a Norwegian soft drink world famous? Let it be "discovered" via a slightly old-fashioned method. Try/Apt Oslo and client Solo created what they're billing as the world's largest message in a bottle -- a giant beverage bottle with a case of Solo inside it. The bottle was released into the ocean at Tenerife in mid-March, and has been floating ever since. You can follow its progress on Twitter (it's looking for tips to get the "Jaws" theme out of its head) and online at Solo.no.
Guess where it will end up on that site, and the winner receives a case of Solo for every nautical mile it travels.