Somersby Cider Hijacks Apple's World in New Ad

Fold7 brings brew to UK with faux-tech spot

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Fold7 and Sombersby cider parody ads from tech companies to launch the company in the U.K. Directed by Mat Kirkby at RSA Films, the spot takes place in a faux-Apple store, with cider Geniuses spouting off digital technology vernacular (docking system! interface!) to introduce just how good the drink is: It even works perfectly in direct sunlight.

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About

Credits
Date
Mar 26, 2013
Agency:
Fold7
CD:
Ryan Newey
Client:
Somersby
Creative Team:
Rob Porteous
Creative Team:
Dave Askwith
Agency Producer:
Sam Balderstone
Prod. Co.:
RSA Films
Director:
Mat Kirkby
Producer:
Garfield Kempton
Editor:
Final Cut
Editor:
Joe Guest
Post Production:
Big Buoy
Sound Design:
Gary Walker
Sound Design:
750mph
DOP:
Magni Agustsson
Director of Marketing:
David Scott
Category
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