Creativity

Somersby Cider Hijacks Apple's World in New Ad

Fold7 brings brew to UK with faux-tech spot

Published on Mar 26, 2013

Editor's Pick

Fold7 and Sombersby cider parody ads from tech companies to launch the company in the U.K. Directed by Mat Kirkby at RSA Films, the spot takes place in a faux-Apple store, with cider Geniuses spouting off digital technology vernacular (docking system! interface!) to introduce just how good the drink is: It even works perfectly in direct sunlight.

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Credits

Date
Mar 26, 2013
Agency:
Fold7
Client:
Somersby
Creative Director:
Ryan Newey
Creative Team:
Rob Porteous
Creative Team:
Dave Askwith
Agency Producer:
Sam Balderstone
Production Company:
RSA Films
Director:
Mat Kirkby
Producer:
Garfield Kempton
Editor:
Final Cut
Editor:
Joe Guest
Post Production:
Big Buoy
Sound Design:
Gary Walker
Sound Design:
750mph
Director of Photography:
Magni Agustsson
Director of Marketing:
David Scott

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