Kevin Durant Takes on the Naysayers... by Eating a Chicken Sandwich in Ad for Sonic

NBA Star Gives a Stirring Monologue

By Alexandra Jardine. Published on Mar 04, 2016

Editor's Pick

It was only a matter of time before all those ads in which elite athletes tell us, inspirationally, how they took on the "naysayers" and haters and all those horrible, negative people who tried to tell them they weren't good enough, got their very own parody commercial. (Yes, we're looking at you, Adidas and Under Armour -- and countless others that have followed in your footsteps.)

In this spot for fast food drive-in chain Sonic, NBA star Kevin Durant starts off with the same premise. The ad kicks off with Durant giving a serious-sounding monologue about how he's going to prove the doubters wrong as we see him training hard on court. Only this time he actually means something different -- he's taking on those who said he couldn't finish Sonic's Ultimate Chicken Club sandwich. (It's just going to take him a while.)

The spot, by Goodby Silverstein & Partners and directed by Biscuit's Clay Weiner, is one of an ongoing series starring Durant for the Oklahoma City-based chain. In another new ad out this week, Durant stars with Sonic's "Two Guys" characters Pete and T.J., having agreed to teach T.J. the game of basketball in exchange for an Ultimate Chicken Club sandwich.

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Mar 04, 2016
Goodby Silverstein & Partners
Cliff Hudson
Chief Marketing Officer:
Todd Smith
VP of Marketing:
Sarah Beddoe
Director of Content:
Burke Morley
Director of Brand Advertising & On-Lot Communications:
Molly Brill
Margaret Johnson
Creative Director:
Jon Wolanske
Colin Nissan
Craig Shervin
Art Director:
Sean Farrell
Art Director:
Andrew Lindsey
Executive Broadcast Producer:
Matthew Winks
Broadcast Producer:
Christine Oh
Group Account Director:
Leslie Barrett
Account Director:
Jenna Duboe
Account Manager:
Samantha Akins
Assistant Account Manager:
Crystal Chan
Group Brand Strategy Director:
Bonnie Wan
Senior Brand Specialist:
Melanie Wong
Brand Strategist:
Ginny Rider
Group Communication Strategy Director:
Dong Kim
Senior Commuications Strategist:
Victoria Barbatelli
Business Affairs Associate Director:
Judy Ybarra
Business Affairs Associate Manager:
Chrissy Shearer
Business Affairs Associate Manager:
Jane Regan
Production Company:
Biscuit Filmworks
Clay Weiner
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Head of Production:
Mercedes Allen-Sarria
Lisa Stockdale
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Senior Editor:
Nick Rondeau
Senior Editor:
Greg Scruton
Creative Director/Partner:
Jonah Hall
Creative Director/Partner:
Kevin Lau
Lead Flame Artist:
Chris Homel
Audio Mix:
Lime Studios
Joel Waters
Assistant Mixer:
Stephen Fredericks

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