Creativity

Sonic: Make TJ Drink

Need a drink? Say hello to Sonic's selection of 50 ingredients, which can be mixed into no less than 168,894 possible drink combinations. Need a guinea pig to test out your newfangled flavor? Say hello to TJ and Pete, the stars of Sonic&#

Published on Aug 09, 2006

Editor's Pick

Need a drink? Say hello to Sonic's selection of 50 ingredients, which can be mixed into no less than 168,894 possible drink combinations. Need a guinea pig to test out your newfangled flavor? Say hello to TJ and Pete, the stars of Sonic's long-running TV campaign. Visitors to MakeTJDrink.com (created by agency Barkley Evergreen & Partners) can do just that, selecting their favorite sodas, juices, slushes and real fruit garnishes and making TJ taste the resulting concoction. His brutally honest reactions—often referencing specific ingredients within your drink—are as hilarious as they are varied, making for many minutes of mixing-and-matching fun in an effort to provoke responses you haven't seen before.

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About

Credits

Date
Aug 09, 2006
Creative Director:
Paul Corrigan
Creative Director:
Pat Piper
Designer:
Eric Haag
Copywriter:
Rick Dunn
Flash Developer:
Steven Bolin
Developer:
Reza Heidari
Client:
Sonic
Agency:
Barkley Evergreen & Partners

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