Creativity

Theophilus London Runs Out of Milk in New Chevy Sonic Spot

Another execution for the 'Find New Roads' tagline

Published on Mar 13, 2013

Editor's Pick

Chevy's new "Find New Roads" tagline continues in this fun, energetic spot from agency Commonwealth. Trinidadian-born, Brooklyn rapper Theophilus London runs out of milk (just like The Rock!) and gets in his not-a-skateboard Chevy Sonic to get to the grocery store, in style. John Cusack provides the voiceover at the end.

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Credits

Date
Mar 13, 2013
Agency:
Commonwealth
Chief Creative Officer:
Linus Karlsson
Client:
Sonic
Chief Creative Officer:
Jeff Goodby
ECD/Production:
Matt Canzano
ECD/Production:
Andreas Dahlqvist
Chief Production Officer:
Brian DiLorenzo
Director of Content:
Jeff Beverly
Executive Producer:
Stacey Gizinski
Executive Music Producer:
Peter Gannon
Production Company:
Smuggler
Director:
Filip Engstrom
Director of Photography:
Ulrik Bentzen
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Chief Operating Officer:
Lisa Rich
Executive Producer:
Allison Kunzman
Executive Producer:
Laura Thoel
Bidding Producer:
Shannon Jones
Head of Production:
Andrew Colon
Line Producer:
Patrick Fischer
Editorial:
General Editorial
Visual Effects:
The Mill - LA
Audio Post:
Lime Studios
Music Editor:
Alice Woods
Sound Design:
Henryboy
Sound Designer:
Bill Chesley
Producer:
Kate Gibson

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