Sonic: The Stalls - I've Found the Girl

Sonic's Pete and T.J. get episodic, tied to MTV's Backchannel game&

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Sonic's Pete and T.J. get episodic, tied to MTV's Backchannel game for The Hills. As the main sponsor, The Stalls airs as the first spot during the show's first break, until the finale on December 22. The plot thickens over broadcast, but Sonic's branding will be on the Backchannel page, in banners, and in a sponsored contest to send winners to a Hills finale party.
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About

Credits
Date
Oct 01, 2008
Client:
Sonic
Agency:
Barkley
Chief Creative Officer:
Brian Brooker
Creative Director:
Pat Piper
Creative Director:
Paul Corrigan
Copywriter:
Sarah Coker
Copywriter:
Libby Hall
Art Director:
Jeremy Fuksa
Agency Producer:
Charlie DeCoursey
Agency Producer:
Rob Loud
Production Company:
Daily Planet
Editorial Company:
Whitehouse
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