Creativity

Ahead of Apple's HomePod Drop, Sonos Has a Curious Offer

Print Ads Point 'Out Freedom of Choice,' Two-for-One-Apple Deal

By Ann-Christine Diaz. Published on Jan 25, 2018

Editor's Pick

The day before Apple's smart speaker the HomePod goes on pre-order, Sonos has stepped up quietly to remind consumers of its own entry into the market, the Sonos One--as well as the fact that its offering comes with a "Freedom of Choice." That is, unlike the closed system of some competitors, as seen in a new full-page print ad running in today's tech section of The New York Times (above), the Sonos One allows users access to a host of services from the gammut of big tech providers, whether it's Apple, Amazon, Google, Spotify, Tidal and more.

Also, a new ad appearing on social channels is promoting a special deal. The Sonos One normally runs for $199, but in a new Sonos Two bundle, consumers can bag a pair of the speakers for $349, which happens to be the price of a single HomePod.

Sonos debuted the Sonos One last fall with an emotion-driven campaign from Anomaly illustrating how music can help you "reset" the mood of your home.

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Credits

Date
Jan 25, 2018
Agency:
In-house
Client:
Sonos

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