The Dude Just Isn't the Same in 'Gutterballs' Without Kenny Rogers in Ad From Sonos

Famous Scene From 'The Big Lebowski' Doesn't Cut it Sans Music

By Ann-Christine Diaz. Published on Apr 03, 2017

Editor's Pick

"Gutterballs," the mini movie-within-the movie from the Coen Brothers' 1998 cult classic "The Big Lebowski," depicted the film's slacker frontman The Dude in a drug-induced dance extravaganza set to the psychedelic tune "Just Dropped In," from the Kenny Rogers-led outfit The First Edition.

But the iconic sequence just isn't the same, without those acid sounds to accompany his hip swaying and heel clicking down the nightmarish black-and-white set. That's the point Sonos makes in a new ad promoting its new home speaker, Playbase, which sits under home television set and connect to other Sonos equipment to enhance the TV-viewing experience (while also streaming music services).

The ad pulls scenes from the original mini flick but, at first, leaves out the key audio elements -- a quick, and startling way to make its point.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Apr 03, 2017

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.