These 15-Second Sound-Meets-Art Ads for Sonos Are Totally Mesmerizing

Wireless Audio Brand Works With 72andSunny and 1stAveMachine to Show How 'Music Can Transform Your Home'

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If you make cutting-edge wireless audio systems, how do you translate the core appeal of your product -- awesome sound -- into visual form for a TV campaign? If you're Sonos, you work with 72andSunny and 1stAveMachine to create a series of mesmerizing 15-second spots that show how "music can transform your home" via stellar animation (along with, of course, some killer tracks). "Pop-Art," above, shows a stark white room suddenly coming to life thanks to adorable googly-eyed blob creatures that emerge from big black dots all over the walls and furniture (the song playing is La Femmes' "Nous Etions Deux"). Other white rooms get equally cool instant makeovers in "Forest," "Gold," "Claymation," "Explosions" and "Melt."

A Sonos spokeswoman tells Creativity that the spots were shot in Argentina by a trio of directors over a five-day period. The songs were chosen ahead of time by Jason Bentley, the influential electronic-music DJ and music director at public-radio stalwart KCRW, so the combination of live-action filming and post-production GGI could be synced perfectly with the music.

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Oct 12, 2014
Production Company:
1st Ave Machine
Production Partner:
Tomas Dieguez
Creative Director:
Nico Casavecchia
Executive Producer:
Lautaro Brunatti
Director of Photography:
Shawn Kim
Partner/Executive Producer:
Sam Penfield
Line Producer:
Shanah Blevin
Line Producer:
Guadalupe Tellado
Line Producer:
Marina Ponce
Production Designer:
Marcos Lutyens
Set Dresser:
Veronica Geraige
Assistant Director:
Constanza Buchaman
Editorial Company:
1st Ave Machine
Editorial Company:
Emiliano Fardaus
Head of Production:
Lisanne McDonald
Post Producer:
Sebastian Sanz
Post Producer:
Paula Moura
Chief Creative Officer:
Glenn Cole
Chief Executive Officer:
John Boiler
Group Creative Director:
Frank Hahn
Creative Director:
Josh Fell
Creative Director:
Rey Andrade
Lead Copywriter:
Jed Cohen
Lead Designer:
Jeremy Wirth
Sean Mathews
Director of Production:
Sam Baerwald
Chief Production Officer:
Tom Dunlap
Senior Film Producer:
Marisa Wasser
Group Brand Director:
Mike Parseghian
Senior Brand Manager:
Jen Marvin
Brand Manager:
Jessica Brewer
Brand Coordinator:
Jena Casiean
Senior Business Affairs Manager:
Christina Rust
Business Manager:
Beau Thomason
Strategic Director:
John Graham
"Nous Etions Deux" by La Femme
Music Supervisor:
Jason Bentley
Post Facility:
La Posta
Laura Viviani
Plablo Tuffaro
1st Ave Machine
Lead Designer:
3D Artist:
2D Animation:
Martin Garro
Visual Effects Company:
Head of Production:
Ines Palmas
3D Art & Animation Director:
Pablo Alfieri
3D Art & Animation Director:
Mariano Farias
Audio Post Company:
Lime Studios, Santa Monica, CA
Loren Silber
Executive Producer:
Jessica Locke
Music Editor:
Senior Producer:
Kristina Iwankiw
Music Editor:
Rory Doggett

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