Creativity

Paul Rudd, Rashida Jones and Others Struggle With Crappy Speakers in Latest From Sonos

72andSunny Bows 'You're Better Than This' Campaign

By Adrianne Pasquarelli. Published on Aug 30, 2016

Editor's Pick

Sonos wants consumers to know they don't deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systems -- the listening community can do better. To that end, the Santa Barbara, Calif.-based seller of sound systems is debuting a new campaign, "You're Better Than This," which will begin Sept. 1. Created with 72andSunny, which also worked on Sonos' most recent holiday push, the new global effort includes TV, digital and out-of-home advertising.

A 60-second video begins with a clip from "I Love You, Man," the comedy starring Paul Rudd and Rashida Jones, as both actors strain to listen to tiny speakers. The video moves on to other terrible listening situations, like a speaker made of Solo cups, and a sound system hooked up to a roaming vacuum.

"There's a huge gap between how people feel about music and how they experience it at home," said Joy Howard, who joined the 14-year-old brand as chief marketing officer last year, in a statement. "We're using the weight of our brand and our unique position in the industry to create a better future for music."

Sonos, which hit nearly $1 billion in sales last year, according to reports, has been on a tear recently to expand its reach. On Tuesday, the company announced new partnerships withSpotify and Amazon; the news follows a collaboration with Apple Music earlier this year. The Amazon effort will allow Alexa to control Sonos speakers.

Read the full story on Adage.com.

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About

Credits

Date
Aug 30, 2016
Agency:
72andSunny
Chief Creative Officer:
Glenn Cole
Client:
Sonos
Group Creative Director:
John Boiler
Group Creative Director:
Gui Borchert
Creative Director:
Jeremy Wirth
Creative Director:
Paul Sincoff
Lead Designer:
Sean Matthews
Lead Writer:
Lauren Ferreira
Designer:
Jonay Urbina
Chief Production Officer:
Tom Dunlap
Senior Film Producer:
Nicholas Gaul
Group Strategy Director:
John Graham
Senior Strategist:
Anneliese Rapp
Group Brand Director:
Yen Lovgren-Ho
Brand Director:
Ryan Griffin
Sr. Brand Manager:
Jessica Brewer
Brand Coordinator:
Molly Mohr
Art Producer:
Melissa Harris
Business Affairs Director:
Jana Nauman
Chief Marketing Officer:
Joy Howard
Global Brand VP:
Dmitri Siegel
Global Brand Design Manager:
Andrew Clark
Director, Global Campaign & Marketing:
Lorrin Pascoe
Marketing Specialist:
Christen Fallon
Production Company:
HECHO EN 72
Senior Producer:
Jonny Edwards
Line Producer:
Brian Armstrong
Director:
Gui Borchert
Director of Photography:
Max Gutierrez
Studio Designer:
Frank Lucero
Retoucher:
Franz Steiner
Producer:
Jacqueline Kynoch
Executive Producer:
Cindy Bohm
Post Production:
Becca Purice
Post Production:
Ryan Curtis
Colorist:
Michael Gossen
Motion Graphics Producer:
Caroline Anguiano
Lead Animator:
Jae Yoo
Animator:
Joe Moon
Audio Producer:
Whitney Fromholtz
Mixer:
Brian Naas

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