Sony BMG: Dido - Safe Trip Home

Work Club is promoting British chanteuse Dido's new album Safe Trip Home with a web-based initiative that features a series of short films backed by her new music.

The main hub of the campaign is the websit

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Work Club is promoting British chanteuse Dido's new album Safe Trip Home with a web-based initiative that features a series of short films backed by her new music.

The main hub of the campaign is the website designed by B-Reel where visitors can rotate a globe and watch tales unfold including those of a Brazilian woman who lives on the side of a landfill, a cross-dressing kickboxer in Bangkok and Mumbai's only female taxi driver. Visitors can comment on the videos and choose from a color palette to describe how each clip makes them feel.

Additionally, Work Club has launched a YouTube channel in support of the videos and will soon launch a Facebook Connect application to share your Safe Trip Home site activities with friends.
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About

Credits
Date
Nov 25, 2008
Client:
Sony BMG
Agency:
Work Club
Creative Director:
Ben Mooge
Creative Director:
Andy Sandoz
Lead Creative:
Eloise Smith
Creative:
Sally Skinner
Creative:
Jade Tomlin
Creative:
Lucy-Anne Ronayne
Creative:
Simon Whybray
Creative:
Paddy Fraser
Motion Graphics:
Tony Linkson
Producer:
Karen Slade
Producer:
Jo Dillon
Web Production:
B-Reel
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