Creativity

Sony BMG: Dido - Safe Trip Home

Work Club is promoting British chanteuse Dido's new album Safe Trip Home with a web-based initiative that features a series of short films backed by her new music.

The main hub of the campaign is the websit

Published on Nov 25, 2008

Editor's Pick

Work Club is promoting British chanteuse Dido's new album Safe Trip Home with a web-based initiative that features a series of short films backed by her new music.

The main hub of the campaign is the website designed by B-Reel where visitors can rotate a globe and watch tales unfold including those of a Brazilian woman who lives on the side of a landfill, a cross-dressing kickboxer in Bangkok and Mumbai's only female taxi driver. Visitors can comment on the videos and choose from a color palette to describe how each clip makes them feel.

Additionally, Work Club has launched a YouTube channel in support of the videos and will soon launch a Facebook Connect application to share your Safe Trip Home site activities with friends.

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About

Credits

Date
Nov 25, 2008
Client:
Sony BMG
Agency:
Work Club
Creative Director:
Ben Mooge
Creative Director:
Andy Sandoz
Lead Creative:
Eloise Smith
Creative:
Sally Skinner
Creative:
Jade Tomlin
Creative:
Lucy-Anne Ronayne
Creative:
Simon Whybray
Creative:
Paddy Fraser
Motion Graphics:
Tony Linkson
Producer:
Karen Slade
Producer:
Jo Dillon
Web Production:
B-Reel

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