Creativity

Sony: Carjakd Game

With the new PS2 game Jak X: Combat Racing in stores now, Sony is doing its best to rev up awareness among gamers—as well as take a not-so-subtle shot at the award-winning "Transformer" s

Published on Nov 04, 2005

Editor's Pick

With the new PS2 game Jak X: Combat Racing in stores now, Sony is doing its best to rev up awareness among gamers—as well as take a not-so-subtle shot at the award-winning "Transformer" spot for UK car manufacturer Citroen—with a viral spot called "Car Jak'd." Featuring sleek computer animation and a groovy dance beat, the spot—which can be found at jakx-game.com/carjakd.htm—follows the dancing robot as he gets what's coming to him, courtesy of one of the game's heavily-armed four-wheeled vehicles.

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