Sony Computer Entertainment of America: Hellweek

Sony is putting a group of SOCOM 3: U.S. Navy Seals gamers through "hell week," the infamous fourth week of training in the rigorous Navy Seals program—and you get to witness their pain i

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Sony is putting a group of SOCOM 3: U.S. Navy Seals gamers through "hell week," the infamous fourth week of training in the rigorous Navy Seals programâ€"and you get to witness their pain in the form of a web-reality show produced by Tequila. Each episode follows the recruits through another day of physical and mental abuse at the hands of a cadre of retired Seals. Extras include bonus footage, interviews with the Seal instructors and profiles of the poorâ€"er, brave souls. The first episode is available now, with five subsequent installments going live weekly starting December 7.
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About

Credits
Date
Nov 29, 2005
Client:
Sony Computer Entertainment of America
Interactive Art Director:
Mako Miyasato
Interactive Copywriter:
Glenn Sanders
Interactive ACD:
Nick Davidge
Producer:
Chincha Evans
Flash Designer:
Garman Yip
Flash Programmer:
Brett Walker
Flash Programmer:
Brian Keil
Technical Lead:
John Byrne
Broadcast Producer:
Kyle Wright
Editor:
Jennifer Tiexiera
Editor:
Jay Rogers
Editor:
Hak Lonh
Director:
Mike Murray
Executive Producer:
Charlie Krestel
Agency:
Tequila Australia
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