Creativity

Sony Computer Entertainment of America: Hellweek

Sony is putting a group of SOCOM 3: U.S. Navy Seals gamers through "hell week," the infamous fourth week of training in the rigorous Navy Seals program—and you get to witness their pain i

Published on Nov 29, 2005

Editor's Pick

Sony is putting a group of SOCOM 3: U.S. Navy Seals gamers through "hell week," the infamous fourth week of training in the rigorous Navy Seals program—and you get to witness their pain in the form of a web-reality show produced by Tequila. Each episode follows the recruits through another day of physical and mental abuse at the hands of a cadre of retired Seals. Extras include bonus footage, interviews with the Seal instructors and profiles of the poor—er, brave souls. The first episode is available now, with five subsequent installments going live weekly starting December 7.

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About

Credits

Date
Nov 29, 2005
Client:
Sony Computer Entertainment of America
Interactive Art Director:
Mako Miyasato
Interactive Copywriter:
Glenn Sanders
Interactive ACD:
Nick Davidge
Producer:
Chincha Evans
Flash Designer:
Garman Yip
Flash Programmer:
Brett Walker
Flash Programmer:
Brian Keil
Technical Lead:
John Byrne
Broadcast Producer:
Kyle Wright
Editor:
Jennifer Tiexiera
Editor:
Jay Rogers
Editor:
Hak Lonh
Director:
Mike Murray
Executive Producer:
Charlie Krestel
Agency:
Tequila Australia

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