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Sony: Don't Be the Next

Every basketball fan wants to play in the NBA. None of them want to end up as the next rookie-turned-reject. To help you avoid that fate, Sony put together a website at

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Every basketball fan wants to play in the NBA. None of them want to end up as the next rookie-turned-reject. To help you avoid that fate, Sony put together a website at dontbethenext.com to promote their newest PS2 title, NBA '06 featuring The Life, Vol. 1. The site gives you an inside look at the unspectacular careers of three (fake) former players who failed to live the NBA life. In addition to bios, stats and video testimonials from NBA superstar Amare Stoudemire and coach P.J. Carlisimo, hilarious extras include defensive tips from Billy Joe Cuthbert, a rap CD from Jason "Sweet Money" McDaniels and trash-talking translations from Sergei Vogavich.
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About

Credits
Date
Oct 28, 2005
Client:
Sony
Creative Director:
Nick Davidge
Art Director:
Joe Bui
Copywriter:
Jason Rappaport
Producer:
Rod Cha
Creative Director:
Brett Craig
Creative Director:
Doug Mukai
Agency:
TBWATequila
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