Creativity

Sony: Einstein (ARW)

Making sense of it all.

Published on Oct 12, 2011

Editor's Pick

What was Einstein doing sticking his tongue out? Del Campo Nazca Saatchi & Saatchi can explain. Turns out, he was trying to lick an envelope, one of hundreds of envelopes, in fact, while postmen waited in a line to pick them up. Why was he licking the envelopes? Those boxes of cereal next to him are the key. The boxes were part of a promotion by a cereal brand and Einstein figured if he bought all of them, he would be likelier to win. Stories, the tagline says, are better panoramic.

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About

Credits

Date
Oct 12, 2011
Client:
Sony

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