'The Emoji Movie' Billboards React to Real-Time Traffic and Weather With Smiley Faces and Poop

Real-Time Out of Home Campaign Reacts to Environment

Published on

Editor's Pick

The many faces of the upcoming "The Emoji Movie" are now passing judgment on gridlock and crappy weather in major cities across the U.S. in a digital outdoor campaign from Lamar Advertising.

If traffic sucks, billboards will display a meh-faced Gene (TJ Miller) or Poop (Patrick Stewart), while better roadflow will summon the happy Smiler (Maya Rudolph). If it's 72 and sunny, passers by will see a smiling, shades-wearing Gene, but if it's not pleasant, the Devil (Sean Hayes) will appear. And, if it's raining cats and dogs, those will tumble down as well.

The ads will be running on billboards in Chicago, Boston, Dallas, Phoenix, Seattle, Atlanta and Orlando through July 30. "The Emoji Movie," produced by Sony Pictures Animation and distributed by Columbia Pictures hits theaters on July 28.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 25, 2017
Agency:
Lamar Advertising
Client:
Sony
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age