Sony Ericsson: Challenge the Greenhouse

Experiments with handsets.

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Editor's Pick

Sony Ericsson has launched a series of challenges designed to show off the brightness of its Xperia handsets' screens.

The challenge has spawned two new web films, by McCann Munich and directed by Duo Kronck. Here, we see attempt to make a flower bloom using the Xperia arc's screen, while a second film shows a group of skateboarders attempting stunts with only the Xperia neo's screen to see by. The flower experiment is a success; the skateboarders only partially so, but it's a pretty cool film.

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Aug 04, 2011
McCann - Munich
Sony Ericsson
Duo Kronck
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