Creativity

Sony Ericsson: Challenge the Greenhouse

Experiments with handsets.

Published on Aug 04, 2011

Editor's Pick

Sony Ericsson has launched a series of challenges designed to show off the brightness of its Xperia handsets' screens.

The challenge has spawned two new web films, by McCann Munich and directed by Duo Kronck. Here, we see attempt to make a flower bloom using the Xperia arc's screen, while a second film shows a group of skateboarders attempting stunts with only the Xperia neo's screen to see by. The flower experiment is a success; the skateboarders only partially so, but it's a pretty cool film.

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About

Credits

Date
Aug 04, 2011
Agency:
McCann - Munich
Client:
Sony Ericsson
Director:
Duo Kronck

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