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Sony Ericsson: Product Testing Institute - Glam Rockers

Let's all think about that for a second

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Demographic groups not typically known for advanced intelligence test the Sony Ericsson Xperia X10 against other smart phones in this campaign from Dare New York.

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About

Credits
Date
Sep 15, 2010
Agency:
Dare
Client:
Sony Ericsson
Creative Director:
Brian Cooper
Copywriter:
Summer Cui
Art Director:
Anna Kalimbet
TV Producer:
Sally Alekna
Media Agency:
MEC
Film Director:
Henry Alex Rubin
Production Company:
Smuggler
Post Production:
Prime Focus
Editing:
The Whitehouse
Editor:
John Smith
Editor:
James Norris
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