Sony Ericsson: Quantum of Solace

As the new James Bond flick Quantum of Solace arrives in theaters on Halloween, London-based agency iris Digital has launched a four-part web game that ties into the feature.

Dubbed “Directive C9

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As the new James Bond flick Quantum of Solace arrives in theaters on Halloween, London-based agency iris Digital has launched a four-part web game that ties into the feature.

Dubbed “Directive C902,” which is a nod to Sony Ericsson's Bond-approved C902 Titanium Silver Cyber-shot phone, the game challenges players to take on four online missions. Each successfully completed mission delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game. 

Once a player completes all four levels, they can enter into a lotto-styled competition where the randomly chosen winner will win a VIP trip to Monte Carlo.


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About

Credits
Date
Oct 23, 2008
Client:
Sony Ericsson
Agency:
iris Digital
Copywriter:
Matt Hallett
Art Director:
Bill Adcock
Designer:
Rob Adderley
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