Creativity

Sony Ericsson: Quantum of Solace

As the new James Bond flick Quantum of Solace arrives in theaters on Halloween, London-based agency iris Digital has launched a four-part web game that ties into the feature.

Dubbed “Directive C9

Published on Oct 23, 2008

Editor's Pick

As the new James Bond flick Quantum of Solace arrives in theaters on Halloween, London-based agency iris Digital has launched a four-part web game that ties into the feature.

Dubbed “Directive C902,” which is a nod to Sony Ericsson's Bond-approved C902 Titanium Silver Cyber-shot phone, the game challenges players to take on four online missions. Each successfully completed mission delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game. 

Once a player completes all four levels, they can enter into a lotto-styled competition where the randomly chosen winner will win a VIP trip to Monte Carlo.


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About

Credits

Date
Oct 23, 2008
Client:
Sony Ericsson
Agency:
iris Digital
Copywriter:
Matt Hallett
Art Director:
Bill Adcock
Designer:
Rob Adderley

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