Creativity

Sony Ericsson: Who is Johnny X?

London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Ericsson's new Xperia X1 mobile device.

Beginning September 22nd, the brand will roll out webisodes every Mond

Published on Sep 11, 2008

Editor's Pick

London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Ericsson's new Xperia X1 mobile device.

Beginning September 22nd, the brand will roll out webisodes every Monday, Wednesday and Friday over a three-week period that center on Johnny X, an amnesiac who retraces his steps with the help of his Xperia. The site for "Who is Johnny X?" features a trailer for the series, which will eventually show off Xperia features like its QWERTY keyboard, Windows Mobile apps and hi-res, touch-widescreen. Visitors can also sign up for email alerts on upcoming episodes.

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About

Credits

Date
Sep 11, 2008
Client:
Sony Ericsson
Agency:
Dare Digital
Creative:
Vickie Ghose
Creative:
Fabiana Xavier
Creative:
Amy Gould
ACD/Art Director:
Matt Firth
Copywriter:
Carina Martin
Agency Producer:
Lee Charlton
Production Company:
Nice Shirt Films
Director:
Stuart Douglas
Producer:
Jo Rae-Chodan
Executive Producer:
Richard Martin
Designer:
Ricardo Scappini
Editorial Company:
The Quarry
Editor:
Ted Guard
Editor:
Jonnie Scarlett

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