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Sony Ericsson: Xperiathon

A marathon like no other.

Editor's Pick

Sony Ericsson's Xperiathon is a marathonthat will take place everywhere. On the 26th of November at 12 PM central time, the marathon will begin. To participate, runners that have Endomondo, Map my Fitness or Runkeeper on their smartphones just have to begin running -- wherever they are. The first person that completes 42 km will win. The marathon is to promote the Xperia active phone, which claims to be water and dust proof for those with a truly active lifestyle.

The teaser video, shown here, showcases the marathon as the loneliest in the world -- featuring the one and only Forever Alone Guy.

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About

Credits
Date
Nov 14, 2011
Agency:
Volontaire
Client:
Sony Ericsson
Category
Latest Creativity News on Ad Age

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