Sony Xperia Z3 Illustrates Smartphone's Features With Real-Life Dramas

What Do Wakeboarding, Opthamology and a Long-Lost Recording Have in Common?

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The Sony Xperia Z3 smartphone helps users battle eye disease, reach out to an older generation, and cheer up an injured friend in the brand's "Demand Great" campaign. Three films based on real-life stories demonstrate the Xperia Z3's features.

"Boardshare" tells the story of wakeboard champion Justin Gratzfeld and his friend, Mark, who has torn a ligament and is out of action for the summer. Using the live-stream function on his waterproof phone, Gratzfeld can include his housebound friend in the wakeboarding action on the lake. "Peek" demonstrates how the Xperia Z3 allows healthcare workers to diagnose and treat eye diseases in rural areas by communicating with city-based opthalmologists, thanks to its two-day battery life and dust-proof design. In "Playback," audio archivist Matt Sohn discovers a tape among his father's belongings, digitizes it and tracks down its creator 47 years later.

The campaign was created by DigitaLBi and The Ebeling Group, the Venice-based company that along with Not Impossible Labs won five Lions, including a Titanium award, at the Cannes Lions festival this year for "Project Daniel," which used 3D printers to make affordable prosthetic arms for children of war-torn Sudan.

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About

Credits
Date
Nov 12, 2014
Agency:
DigitasLBi
Client:
Sony Experia
Creative Director:
Simon Gill
Art Director:
Richard Morgan
Copywriter:
Christopher McKee
Planner:
Ed Beard
Planner:
Bernard Valentine
Head of Production:
Mike Clear
Creative Producer:
Tobias Moellenbach
Creative Producer:
Filip Johansson
Project Manager:
Aran Gray
Production Company:
The Ebeling Group
Director:
David Usui
Director:
Ben Wu
Director:
Lost and Found
EP:
Mick Ebeling
Producer:
Ritu Paramesh
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