Creativity

Hate Instructions? You'll Appreciate This Charming Sony Spot

Vignettes of Failed Projects Highlight Simplicity of Sony's Soundbar

By Alexandra Jardine. Published on Sep 21, 2015

Editor's Pick

This charming spot from Sony will appeal to anyone who hates, or is indeed bad at, following instructions.

We see a series of vignettes of failed projects, ranging from the minor -- a badly opened milk carton, to the major -- a garden sprinkler that's pointing straight through an open window into the house, as well as the blink-and-you'll miss them -- a ceiling lamp that's hanging so low that no-one can see each other at the dinner table.

The point of the ad is that Sony's new Soundbar is so easy to install that you won't need instructions. (So perhaps it could also serve as a cautionary tale for Ikea.)

Luciano Podcaminsky directed the spot through Landia L.A., for Santo.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 21, 2015
Agency:
Santo
Client:
Sony
General Creative Director:
Pablo Minces
Production Company:
Landia
Director:
Luciano Podcaminsky
Executive Producer:
Juan Pablo Taylor
Executive Producer:
Claudia Antonuci
Post Production Company:
Upstairs VFX

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.