Dancing Paint and Water Visualize Sound in Mesmerizing Ad for Sony's Speakers

Film Recreates the "Cymatics" Effect

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Sony uses "Cymatics" -- the visual representation of sound -- to make earth, water and paint dance to music in this mesmerizing film promoting its latest speaker system.

Directed by Unit9 Films' Cole Paviour, the film, set to Kiesza track "Hideaway," is designed to capture Sony's MHC-V7D speaker system's sound pressure and lighting capabilities. Paviour partnered with Unit9 innovation architect Yifei Chai to make the sound come alive using the Cymatics effect (which, discovered in 1680 by Robert Hooke, refers to the study of making sound visible, usually through controlled displacement of particles on vibrating plates or membranes). PR agency Hope & Glory worked with Unit9 on the project.

Previous sonic experiments by Sony include the stunning 2013 film Water Rock in which water droplets play a "rock version" of Pachelbel's Canon.

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About

Credits
Date
Jul 02, 2015
Agency:
Hope & Glory
Client:
Sony
Production Company:
Unit9
Director:
Cole Paviour
Creative Partner:
Michelle Craig
Executive Producer:
Andrew Davies
Producer:
Harry Starkey-Midha
Production Assistant:
Kane Phillips
DOP:
Carl Burke
1st AD:
Elliott Tagg
Tech Team:
Yifei Chai, Yu-Chang Chou, Durarte Arago
Focus Puller:
Job Reineke
Gaffer:
Sol Sahati
Lighting Technician:
Genki McClure, Max Halstead
Art Director:
Fred Allsop
Construction:
Peter Harris
Runner Driver:
Craig Bruce
Runner:
Jonny Andrews
Editor:
Alex Burt
Category
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