Sony: Intelligence Gathered Game

Are you good enough?

Published on

Editor's Pick

Now you can be an MI6 agent, just sitting at your computer, thanks to Sony's tie up with the upcoming James Bond movie. Wieden & Kennedy Portland created this pretty awesome, old-school, digital text-based simulation game that lets you become a secret agent.

Framed as the "British Intelligence Officers Exam," the game pairs players with MI6 field agents who are in pretty scary scenarios. You type out instructions for the agents in the requisite block-text, neon-green font designs, and get evaluated on your ability to solve problems. Sony products abound, with agents using the phones and laptops to help them out during the game.

The game sits alongside a stylish cat-and-mouse television spot starring a familiar action stud.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 18, 2012
Wieden + Kennedy Portland
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age