Creativity

Sony: Intelligence Gathered Game

Are you good enough?

Published on Oct 18, 2012

Editor's Pick

Now you can be an MI6 agent, just sitting at your computer, thanks to Sony's tie up with the upcoming James Bond movie. Wieden & Kennedy Portland created this pretty awesome, old-school, digital text-based simulation game that lets you become a secret agent.

Framed as the "British Intelligence Officers Exam," the game pairs players with MI6 field agents who are in pretty scary scenarios. You type out instructions for the agents in the requisite block-text, neon-green font designs, and get evaluated on your ability to solve problems. Sony products abound, with agents using the phones and laptops to help them out during the game.

The game sits alongside a stylish cat-and-mouse television spot starring a familiar action stud.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 18, 2012
Agency:
Wieden + Kennedy Portland
Client:
Sony

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.