Creativity

Sony Brings Art And Engineering Together For Golden Globes Spot

TV Spot Kicks Off Integrated Brand Campaign "Be Moved"

Published on Jan 13, 2014

Editor's Pick

Sony showcases how art meets engineering in its products and kicks off a new brand campaign with in this sweeping 1:30 spot by Wieden & Kennedy Portland that broke during Sunday's Golden Globes. Directed by Imperial Woodpecker's Stacy Wall, it features director Spike Lee (filming with Sony's 4K CineAlta camera), as well as actress Quvenzhane Wallis (starring in Sony Pictures' "Annie"), actor Grizz Chapman ("30 Rock") and Columbia Music artist DJ Cassidy. Sony is also running several difffernt product-focused spots online and launching an online campaign hub dubbed "Be Moved" allowing users to interact with rich Sony product stories.

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About

Credits

Date
Jan 13, 2014
Agency:
Wieden + Kennedy Portland
Client:
Sony
Creative Director:
Mike Giepert
Creative Director:
Chris Mitton
Art Director:
Mike Giepert
Art Director:
Matt Moore
Producer:
Jennie Lindstrom
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Head Of Production:
Ben Grylewicz
Prod. Co.:
Imperial Woodpecker
Director:
Stacy Wall
Executive Producer:
Doug Halbert
Line Producer:
Timory King
DOP:
Mihai Malaimare Jr.
Editorial Company:
Joint Editorial
Editorial Company:
Work Editorial Inc
VFX:
The Mill
Senior Executive Producer:
Sue Troyan
Producer:
Dan Roberts
Production Co-Ordinator:
Jesse Looney
Production Co-Ordinator:
David Lawrence
Creative Director:
Phil Crowe
Matte Painting:
Thom Price
2D Lead Artist:
John Shirley
3D Lead:
David Lawson
Color/Telecine:
The Mill
Colorist:
Adam Scott
Sound Design Company:
Human
Mix:
Lime
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Producer:
Jessica Locke

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