Moneypenny Takes on Baddies With a Sony Smartphone in 'Spectre' Tie-In Ad

Daniel Kleinman Directs Action Spot Set Featuring Bond Actress Naomie Harris

Published on

Editor's Pick

Ahead of the launch of the new James Bond movie, "Spectre," here's a glossy, action-filled piece of advance product placement from Sony.

The ad, by by Adam & Eve/DDB, sees actress Naomie Harris, who plays Moneypenny in the film, evade some baddies on London's South Bank, helped by Bond's Sony Xperia Z5 and RX100 IV camera. Rattling Stick's Daniel Kleinman (who has been responsible for several Bond title sequences including those for 2012's "Skyfall" ) directs. Look closely and you'll see the Xperia Z5 displays the time as 7.00 on Nov. 6 -- the film's U.S. launch date.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 14, 2015
Adam & Eve/DDB London
Daniel Kleinman
Production company:
Rattling Stick
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age