Creativity

Sony: Media Monster Wars

Tame your media beast.

Published on Aug 23, 2010

Editor's Pick

Join a monster mash with this new Sony Vaio social media game, Media Monster Wars, created out of 180 L.A. and Domani Studios. Part of 180's integrated effort promoting the Sony Vaio starring Justin Timberlake, the game creates a beast out of players' Facebook content. The creature serves as personification of the cluttered digital content on computers—just what the Vaio seeks to tame with its exclusive Media Gallery.

The game builds your Facebook photos, comments and video into a unique creature that engages in battle with your friends' beasts, or even Justin Timberlake's. The more photo and video content you have, the stronger, your monster. The game will run on Facebook through September 4.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 23, 2010
Agency:
180 Los Angeles
Client:
Sony
Executive Creative Director:
William Gelner
Creative Director:
Ari Weiss
Creative Director:
Gavin Lester
Copywriter:
Ben Barney
Copywriter:
Dave Horton
Art Director:
Ryan Pocket Fluet
Art Director:
Matthew Woodhams-Roberts
Executive Producer/Managing Partner:
Peter Cline
Integrated Producer:
Christopher Neff
Planner:
Sebastian Gunnewig
Production Company:
Domani Studios
Executive Creative Director:
Jon Hills
Managing Director:
Andy Bhatt
Director of Photography:
Shawn Clarke
Director of Technology:
Oscar Trelles
Interactive Producer:
Robbie Tilton
Senior VP Corporate Marketing:
Stuart Redsun
Senior Manager of Brand Messaging:
Ken Byers

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.