Sony: Mind of a Child
Imagination, translated.
McCann Worldgroup and Sony Xperia kick off a huge global campaign with commercials directed by Wes Anderson. The campaign, "Made of Imagination," is in its first phase, with more TV, print, digital, OOH and retail deployments waiting in the wings. The spots, which are for a new line of Xperia smartphones, will bring kids' imaginations to life, with the aid of Anderson and a team of creatives, puppeteers and animators. Using his trademark stop animation technique, Anderson translated a child's often crazy, fantastic ramblings into film.
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Full Credits
- Agency:
- McCann Worldgroup
- Chairman/CCO:
- Linus Karlsson
- Client:
- Sony
- Vice Chairman/ECD:
- Andreas Dahlqvist
- EVP, Executive Creative Director:
- Tom Murphy
- EVP, Executive Creative Director:
- Sean Bryan
- SVP, Executive Producer:
- Greg Lotus
- VP, Creative Director:
- Jason Schmall
- VP, Creative Director:
- Mat Bisher
- CW:
- Ryan Montanti
- AD:
- Richard Kluver
- Production:
- Moxie Pictures
- Director:
- Wes Anderson
- EP:
- Dan Levinson
- Producer:
- Jeremy Dawson
- Producer:
- Molly Cooper
- Production:
- LAIKA/house
- President/EP:
- Lourri Hammack
- Animation Director:
- Mark Gustafson
- Producer:
- Rebecca Bowen
- Production Design/Art Direction:
- Nelson Lowry
- Associate Art Director:
- Julian Laverdiere
- Editor:
- Andy Weisblum
- Music Supervisor:
- Randall Poster
- Sound Design:
- Craig Henighan
- Sound Engineer:
- Joe O'Connell Blast Audio
Date
Mar 19, 2012
Category
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