Sony Mobile Shows How Details Make The Difference In Dance-Themed Spot

Campaign Promotes New 4K Screen Technology

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adam&eve/DDB London created this dance-themed spot for Sony Mobile, set to the soundtrack of MichaelJackson's "Slave To The Rhythm." Promoting the Sony Xperia Z2, which features new 4K screen technology exclusive to Sony, it shows how a choreographer uses his mobile to record and capture events to help inspire him in directing a performance. This includes recording a guy dancing on the subway, and taking his phone into the bath (the new phone is also waterproof). The tagline is "the difference is in the details." The spot was directed by Ben Newman at Pulse and breaks online today.

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Feb 24, 2014
Adam & Eve/DDB London
Sony Mobile
Executive Creative Director:
Ben Priest
Executive Creative Director:
Emer Stamp
Ben Stilitz
Art Director:
Colin Booth
Agency Producer:
Louise Booth
Prod. Co.:
Pulse Films
Ben Newman
Thomas Grove Carter
Post Production:
Smoke & Mirrors
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