Creativity

Sony Straps Action Cams to a Dancer in Beautiful Film for National Dance Day

Hip Hop Dancer Mela Sierra and Violinist Damien Escobar Feature in Short Film

By Alexandra Jardine. Published on Jul 23, 2015

Editor's Pick

Sony has created a beautiful film for National Dance Day promoting its Action Cam, by strapping cameras to a dancer as she performs to haunting live violin music.

Created with Stinkdigital and Japanese agency Mori Inc., the performance is an original choreography by hip hop dancer Mela Sierra, aka Mela Murder, who has worked with the likes of Diplo. She performs to "Freedom," an original composition by violinist Damien Escobar. To capture Sierra's movements, Action Cams were attached to her head, waist and abdomen as she danced, while Escobar had Action Cams mounted to his body and his violin. The production team also utilized the 120 frames per seconds feature of the Action Cam to capture Sierra's movements in slow motion. (See the Behind the Scenes film for more on how it was done).

Jourdaon May directed the video, which was filmed in Brooklyn events space Weylin B. Seymour's, the restored former Williamsburg Savings Bank.

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About

Credits

Date
Jul 23, 2015
Agency:
Mori Inc.
Client:
Sony
Creative Director/Strategy:
Morihiro Harano
Production Company:
Stink Studios
Director:
Jourdain May
Director of Photography:
Jordan Kelley
Dancer:
Mela Murder
Track:
Damien Escobar
Location:
Weylin B. Seymour

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