Creativity

Sony: Muteki

What do sword-swinging samurai, hi-tech stereo speakers and Argentina have in common? An online game created by Buenos Aires-based advergame studio Three Melons to promote Sony Argentina's Muteki home theater system. Obviously. Playing off th

Published on Jan 10, 2007

Editor's Pick

What do sword-swinging samurai, hi-tech stereo speakers and Argentina have in common? An online game created by Buenos Aires-based advergame studio Three Melons to promote Sony Argentina's Muteki home theater system. Obviously. Playing off the system's Japanese name ("muteki" translates as "invincible"), the Spanish-language advergame stars a samurai warrior slicing a path of destruction through the forest in search of his own invincibility.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 10, 2007
Agency:
Three Melons
Client:
Sony

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.